Guides for independent fashion brands
Practical, plain-language guides on the content a Shopify fashion store needs: the blog, the photos and videos, the product descriptions and the alt text.
How to write a blog for your Shopify fashion store
A practical guide for independent fashion brands: what to write about, how often to post, and how to publish a blog post in Shopify so shoppers and search engines find it.
Product photos and short videos for fashion stores
Which photos a fashion product page needs, the image and video limits in Shopify, and how a short product video shows fabric and fit better than still photos.
Fashion product descriptions that sell and rank
What to put in a fashion product description: fabric, fit, sizing, care and styling. A checklist, a before and after example, and what to avoid.
Image alt text for fashion stores
What alt text is, why it matters for accessibility and Google Images, how to write it for fashion product photos, and how to add it in Shopify.