Content Audit for Shopify
A free tool that shows, in seconds, why a Shopify store gets little traffic from its content: the blog, the product descriptions and the image alt text. Paste a store address below, or install the Chrome extension for the full check, including the theme.
What it checks, and how to fix it
Blog freshness
It reads the date of the last post and counts the posts from the last 90 days. Search engines and shoppers both read a blog with no recent posts as inactive. A steady rhythm of a few posts a month, tied to your products and collections, is usually enough to change that.
Product descriptions
It flags descriptions that are missing or under 40 words. There is no official minimum, but a very short description gives search engines and shoppers little to work with. Say what the piece is made of, how it fits, how to care for it and how to wear it, in your own words rather than the supplier's copy.
Product photos and image alt text
It checks how many photos each product has and whether the images carry alt text. Alt text describes an image for screen readers and helps images show up in image search. Describe what is visible in plain words, keep it short, and skip keyword stuffing.
Theme detector
It shows which Shopify theme a store runs. This is useful when you research competitors or want to see how a store you admire is built.
Five article ideas
It suggests five articles built from the store's own products and collections, so you start from real material instead of a blank page.
The score out of 100
The extension combines these checks into a content score out of 100 and lists what is holding the store back. Treat it as a quick health check. It is not a prediction of where a store will rank on Google.
How to use it
Install it
Add the extension from the Chrome Web Store. It is free and needs no account.
Open a Shopify store
Go to your own store, or any Shopify store you want to look at, and click the extension icon.
Read the report
See the score, the list of issues and the article ideas. One click copies the full report for an email or a proposal.
Who it is for
Store owners who want to check their own content, and freelancers and agencies who audit a store before they write to its owner.
Privacy
It works only on the tab you click, reads public data from the store, and needs no account. There is no tracking.
Questions
Is Content Audit for Shopify free?
Yes. It is a free Chrome extension.
Do I need an account?
No. It needs no account and does not track you.
Will fixing everything it finds improve my ranking?
Fixing these issues gives your store a better foundation, but no tool can promise a ranking. Results depend on your niche, your competition and time.
Can I use it on a store that is not mine?
Yes. It reads public data, so it works as a quick look at any Shopify store, for example when you research competitors.
What if I do not have time to fix it all?
You can do it yourself with the notes above, or have us write the blog posts, videos and captions for you every month.
Guides
Want the fixes done for you?
We write blog posts, short product videos and captions for independent fashion brands every month, from your own catalog.